Good Culture

Good Makes Good

Agency: World Famous

We like our boots dirty, our pastures wide open, and our food made with real simple ingredients. That's why Good Culture created a line of gut-healthy cultured foods make from simple ingredients you can pronounce and sourced from suppliers we trust. Good makes good, and we keep making good a little better.


Emerging dairy brand Good Culture is leading a new narrative around dairy—and it's a redemption story.

Good Culture emerged in 2015 with cultured dairy products made from only real food, with simple ingredients. Sounds straightforward, but their Cottage Cheese was amongst the first without preservatives, stabilizers, and gums. The brand and product were the result of co-founder Jesse Merrill looking for ways to bring gut-healthy real food to the category and to heal his own autoimmune gut disease. He set out to change the industry with a holistic health approach by increasing pasture-raised milk supply and shepherding more farmers into regenerative agriculture; their products are good for the animals, good for the environment, and good for humans, too.

The Certified B Corporation and 1% For The Planet member recently teamed up with World Famous to drive a deeper connection with consumers about dairy—one that focuses on telling Good Culture’s brand story around truths, beliefs and processes that have reinvented a decades-old food system.

“How brands do business matters, and it’s time to start talking about the difference Good Culture has set out to make in the world. This campaign marks the start of our journey to share our mission and values, and we hope that by sharing our beliefs, we can create a healthier food system. We’re excited to show the world there’s more to our brand.” – Arielle Knutson, Good Culture, senior vice president of marketing

“We love it when we can really lean into our ability to deliver good work on a quick timeline, and do it for a brand that not only has ‘good’ in their name, but is doing good in the world.” – Holly Petitjean, World Famous, president

Good Makes Good is running across connected TV, Meta and YouTube.

This professional campaign titled 'Good Makes Good' was published in United States in April, 2023. It was created for the brand: Good Culture, by ad agency: World Famous. This Film medium campaign is related to the Food and Industrial, Agriculture industries and contains 1 media asset. It was submitted 5 months ago.


Agency: World Famous
Partner/President - Holly Petitjean
Partner/Head of Creative - Chris Volckmann
Creative Director - Tessa Paneri
Creative Director/Copywriter - Lucas Tristao
Sr. Copywriter - Caden Bohn
Strategist - Josh Chang
Strategist - Charles Lee
Account - Allison Raymond
Sr. Producer - Tariq Williams
Editor - Ryan Lewis
Dir. of Post Production - Rogelio Salinas

Production Company: Motion State
Executive Producer - Ryan Haug
Producer - Honna Kimmerer

Xiaomi Indonesia


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