Good Culture • Ministry of Culture • مجرة الثقافات
Majart el skafat festival
Schools: MSA University • Aya Magdy Mohamed Mohamed
Logo of the brand
China booth in festival
French booth in festival
Egyptian booth in festival
Indian booth in festival
All booth with same festival color but each booth retains its own identity
Stamps for each country
Card game containing pictures representing different countries in different fields , and an answer card. Each field has a specific color .
Website for festival contain purchase process and information about each workshop and booths
Navigation video of website
Tickets
Brochure
Flyer
A passport to keep as a souvenir, to make them feel like they've traveled the world. They can put stamps and the country's seal in it.
Social media posts
Stationary
Billboards
Stands
T shirts
Giveaways
T.v ad 2D animation ( frame by frame )
Description
Project Overview
This project centers on an annual cultural festival held in Egypt, bringing together countries from around the world to share their heritage, music, art, and traditions. The festival aims to promote cultural exchange, celebrate Egyptian culture as a bridge between nations, and foster coexistence and social cohesion. It introduces diverse cultures to the public in an engaging and memorable way.
Visual Identity
The festival’s visual identity is inspired by the galaxy — featuring stars, planets, and cosmic elements. Each participating country is represented as a planet, symbolizing that every culture is a unique world to discover. This theme transforms the festival into an exploratory journey, inviting visitors to travel the world from one place.
Key Experience
To make the experience unforgettable, the festival offers an interactive activity: a festival passport. Visitors can buy this passport and “travel” from booth to booth. At each country’s booth, they receive a passport stamp, take photos, and collect cultural souvenirs — making the experience tangible, fun, and memorable. The passport encourages deeper engagement and leaves visitors with a lasting keepsake of their cultural journey. It’s not just a festival — it’s a special galaxy of cultures.
Alignment with SDGs
• Goal 16 – Peace, Justice, and Strong Institutions: The festival fosters dialogue and understanding between cultures, helping reduce stereotypes and prejudices.
• Goal 4 – Quality Education: Visitors learn about history, traditions, and contemporary art from different cultures, broadening their worldview through interactive learning.
Target Audience
• Age Group: Adults aged 25–50
• Primary Audience: Egyptians interested in cultural events and festivals.
• Secondary Audience: International participants and visitors from other countries.
This student campaign titled 'Majart el skafat festival ' was published in Egypt in June, 2025. It was created for the brands: Good Culture, Ministry of Culture, and مجرة الثقافات, by ad schools: Aya Magdy Mohamed Mohamed and MSA University. This Digital medium campaign is related to the Education, Other, and Travel and Tourism industries and contains 26 media assets. It was submitted 13 days ago.
Credits
Unit supervisors :
Prof. Lina Atif - Assoc. Prof. Sara Ahmed
AL. Eman Gibrel - Al. Shaimaa Sherbiny TA. Rewan Abdelgalil
