Good Enough Gifts

THE TRUTH: Sometimes you just need a gift that’s good enough.

PROBLEM: It’s the holiday season, when both time and money are tight. Especially for 20-somethings who are just now starting their careers (and student loan payments). But according to a 2023 trend report, Americans expect to participate in an average of SIX different gift exchanges during the holiday season!

INSIGHT: But the last thing anyone needs right now is the pressure of coming up with another gift idea for their company’s (mandatory) white elephant exchange. Even within our own families and friend groups, there’s always that one person who buys gifts for everyone, making you feel obligated to do the same. It’s expensive, mentally exhausting, and the least Christmasy thing ever! But what are you gonna do? Be the only person who shows up to the party empty-handed?

SOLUTION: It’s not the typical holiday message, but Dollar Tree can make unavoidable gift-giving cheap and easy by saying out loud what we’re all thinking: sometimes you just need a gift that’s good enough. Admitting this reality takes the pressure off, and allows you to focus more of your time, energy and resources on the people that matter most. We created a campaign that takes a snarky but fun approach to an unavoidable holiday human truth in a way that positions Dollar Tree as the go-to solution for a billion-dollar problem.