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AR platform startup GoldRun debuts its augmented reality app today with a virtual fashion show featuring selections from H&M's fall/winter collection - part of the 10-year anniversary celebrations for CondeNast's The GoldRun app, available for free from the Apple iTunes store, launches with an H&M promotion that allows iPhone users to view, interact with and take pictures of virtual H&M apparel and accessories in front of any of the fashion retailer's 10 Manhattan locations. Users simply select the items they want to view and then "capture" them by snapping a picture to receive an instant 10% discount on any H&M purchase. Through GoldRun, shoppers will be able to virtually try on outfits, take photographs, and post these images to Facebook to create their own personal look books.

This professional campaign titled 'Goldrun' was published in United States in November, 2010. It was created for the brand: H&M, . This Digital medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 13 years ago.


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