The challenge was to disclose the Golden Mizuno Runners tennis shoes, a limited edition for the London Olympics 2012. And as in time of Olympics, nothing is more coveted and desired than gold, the idea was to transform the Mizuno Golden Runners boxes into golden bars. Besides storing the product, its main function, the boxes turned to be a POS material, a window dressing and an object of desire.
This professional campaign titled 'Golden box' was published in Brazil in January, 2013. It was created for the brand: Mizuno, by ad agency: Talent. This Direct medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 10 years ago.
Advertising Agency: Talent, São Paulo, Brazil
Chief Creative Officer: João Livi
Creative Directors: Alexandre Nego Lee, Rodrigo Bombana
Art Director: Fabiano Pinel
Copywriter: Ricardo Dolla
Agency Producer: Mário Coelho
Account Manager: Rafael Barajas