Vancouver’s Rethink wrapped a billboard in 22 k gold to promote Science World’s Treasure! exhibit, and to dramatize this fact: 2 oz of gold can be hammered so thin it covers 200 square feet.
This professional campaign titled 'Gold Billboard, Diamond Billboard' was published in Canada in May, 2010. It was created for the brand: Science World, by ad agency: Rethink. This Outdoor medium campaign is related to the Recreation, Leisure industry and contains 2 media assets. It was submitted over 13 years ago.
Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples
Writer: Rob Tarry
Art Director: Carson Ting
Account Person: Jennifer Newsted
Producer: Jim Leith
Gilder: Brian Dedora
Assistant gilder: Jonathon Syme
Production: Dyna Graphics