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Going Green Without Even Trying

Agency: Rosa Paris


OUIGO, SNCF’s low-cost train network in France, is unveiling a new communication campaign for more sustainable mobility in 2023. A campaign created by ROSA PARIS that echoes the daily life of the French who, today, are facing more and more constraints when it comes to consumption.

For the past 10 years, OUIGO has never stopped taking on new challenges to meet French people’s mobility needs, from working to make prices even more accessible to further expanding its network.

This year, OUIGO is speaking up for greener mobility, reminding us about the ecological benefits of taking a train. Without pointing fingers or laying blame, OUIGO is addressing our individual responsibility to be an actor for tomorrow from an empathetic angle with a discourse in line with its brand DNA, using light-hearted humor. The campaign’s three twenty-second films open with intriguing scenes from everyday life, carefully crafted to engage the audience through bright colors and engaging sounds. Each ends with the surprising twist of taking a OUIGO, linked with the tagline

«Going green without even trying».

This NSFW professional campaign titled 'Going Green Without Even Trying' was published in France in February, 2023. It was created for the brand: Ouigo, by ad agency: Rosa Paris. This Film medium campaign is related to the Public Interest, NGO and Travel and Tourism industries and contains 1 media asset. It was submitted 7 months ago.



Managing Director: Jérôme Laffon

Marketing Director: Maxime Legrand

Brand Manager: Laetitia Noel

Social Media Brand Manager : Blandine Blanchard


Co-founders : Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco

Vice President : Delphine Drutel

Creative Directors: Nicolas Gadesaude, Julien Saurin

Copywriters: William Verdel, Sébastien Mertens

Artistic Directors: William Verdel, Sébastien Mertens

Advising Director: Camille Courant

Client Director: Léa Marchal

Account Director: Briac Mauny

Strategic Planner: Valentin Lefebvre

Head of Production: Elodie Jonquille

TV Producer: Héloise Duquenoy

Head of Social Media: Ségolène Varloud

Social Media Manager: Léo Richard

Communications Director: Lauren Weber


Director : Guy de la Palme

Producer : Hadrien Penavaire

Production Director : Laetitia Snaoui

Sound Production : Schmooze

Post-Production : Reepost


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