Description
During the release of Godzilla X Kong: The New Empire we collaborated closely with Warner Pictures to promote the film.
We created a FOOH (Fake out of home) video that took Godzilla and Kong to the Buenos Aires Planetarium, bringing an unique visual experience together with Tourism in Buenos Aires (@turistaenbuenosaires).
We documented the process of Gino Tubaro (Atomic Lab ONG) who designed an orthosis inspired by the one used by Kong in the film. This orthosis, available for free download and 3D printing, offers an affordable and accessible solution for people with hand movement difficulties.
We also made a 360° sculpture of Godzilla and Kong, sculpted in Styrofoam; a featured attraction for 1 month at Cinemark Hoyts Dot and the following month at Cinepolis Monster Screen Pilar. This imposing work represented the magnitude of these iconic movie monsters.
Kong, with a height of 350 cm and measurements of 150x230 cm, and Godzilla, with a construction of 350x300x300 cm, stood out along with the lighting and signage that invited spectators to immerse themselves in this epic battle.
Monstrous thanks to all!
This professional campaign titled 'Godzilla X Kong: The New Empire - Buenos Aires' was published in Argentina in March, 2024. It was created for the brand: Warner Bros. Pictures, by ad agency: 5SEIS. This 360°, Ambient, and Experiential media campaign is related to the Movies industry and contains 1 media asset. It was submitted 11 months ago by Director: Gabriel Aufgang of 5SEIS.
Credits
Advertising Agency: 5SEIS, Buenos Aires, Argentina
Agency website: http://5seis.com
Creative Director: Gabriel Aufgang, Pablo Saquero
Producer: Ariel Serra
For Warner Bros. Pictures:
Luciana Ozdy - Sol Bodnar - Pilar Calla
