Tundra is a music festival with four large stages representing four different styles of electronic music. Music affects our brain common to religion – it gives joy, people fight (at least verbally) for their beloved styles there are certain trends amongst the listeners of the specific style, even some rituals. The idea was to represent the festival through its four stages, creating four gods. Each of the represented its own stage, its music and event the culture, trends and life values of the listeners of certain music style.
This professional campaign titled 'Gods of Music, Chill, Gods of Music, Psy, Gods of Music, ...' was published in Lithuania in July, 2012. It was created for the brand: Tundra Festival, by ad agency: McCann. This Outdoor medium campaign is related to the Recreation, Leisure industry and contains 4 media assets. It was submitted over 9 years ago.
Advertising Agency: AD McCann Erickson Vilnius, Lithuania
Creative Director: Jonas Valatkevicius
Art Director: Ernesta Vala
Copywriter: Audrius Puidokas
Photographer: Inga Juodyte
Style: Milda Metlovaite
Hair: Mantas / Ispans
Make Up: Daria Eden Post
Production / Montage: Ernesta Vala, Karolis Zukas