Without a law regulating headphone use in Romania, traffic accidents related to headphone use have tripled in the last 6 years. Radio 21, Romanian hit radio station, changed its content to promote a new behavior: use just one headphone so you can hear the traffic around you. Working with famous Romanian artist Claudia Pavel, the radio station launched the Go Mono Anthem, the first song that has different genres in each headphone: rock if you use the left headphone and acoustic if you listen to it in the right headphone.
This professional campaign titled 'Go mono' was published in Romania in June, 2016. It was created for the brand: Radio 21, by ad agency: McCann. This Audio medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 7 years ago.
Advertising Agency: McCann, Bucharest, Romania