To promote Loctite Super Bonder’s glue power, we put a sticker that simulated a crack in a building with great visibility, implying that it was fixed by the product.
This professional campaign titled 'Glued Building' was published in Brazil in April, 2010. It was created for the brand: Loctite, by ad agency: strawberryfrog. This Ambient medium campaign is related to the Office Equipment industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: Peralta Straw Berry Frog, São Paulo, Brazil
Art Director: Marcelo Moura, Sidney Araujo
Copywriter: Guilherme Nesti