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Greenpeace

Global Warming Awareness, Naked Testimony

Agency: Euro RSCG

Description

The AME award winning campaign was centered around a publicity based event featuring 600 people posing naked on the Aletsch Glacier in Switzerland photographed by U.S. installation artist Spencer Tunick. The event generated worldwide publicity to raise global warming awareness through art, an on-line presence and a public relations campaign.
Euro RSCG Zurich Switzerland

This professional campaign titled 'Global Warming Awareness, Naked Testimony' was published in Switzerland in August, 2009. It was created for the brand: Greenpeace, by ad agency: Euro RSCG. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 13 years ago.

Credits

Chairman & CEO: Frank Bodin
Creative Director: Jurg Aemmer
Junior Account Director: Sebastian Zeuner
Campaign Coordinator: Markus Allemann

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