Description
French ride-hailing service Heetch has launched a new campaign with 404 codes hidden in the spot to get free Heetch rides, based on the insight that it’s impossible to pay less for a ride-hailing service than with Heetch.
Created by Paris based creative agency Grinta, and directed by Ugo Mangin through HAMLET, 'Glheetch' the spot is a lively combination of glitches and bugs drawn from different corners of digital culture: 3D, video games, social media. The film balances dialogue-driven comedy with visual and sound glitches, detailing how to get free Heetch rides via the app.
The campaign is running across digital channels and social media with a dedicated campaign website.
In France, Heetch is on average 23% cheaper than Uber. It has become much more than a simple ride-hailing service and is now considered to be part of popular culture.
Heetch is expanding internationally, operating in Europe (France and Belgium) and Africa (Algeria, Senegal, Côte d’Ivoire, Mali, and Angola).
This professional campaign titled 'Glheetch' was published in France in March, 2026. It was created for the brand: Heetch, by ad agencies: Grinta and HAMLET. This Film medium campaign is related to the Transport industry and contains 1 media asset. It was submitted about 2 hours ago by Brooks: Zoe.
Credits
Client: Heetch
Agency: Grinta
Co-founder & Chief Creative Officer: Mickael Krikorian
Co-founder & Chief Executive Officer: Julien Scaglione
Copywriter: Max Harrington
Art Director: Gianni Leotta
Assistant Art Director: Raphael Samson
Account Director: Leslie Hatchwell
Account Manager: Léa Lika
Head of Social Media: Marine Alves
Creative Lead Social Media: Antoine Bouteil
Production: HAMLET
Director: Ugo Mangin
EP: Clément Martorell
Producer: Elsa Philippe
Line Producer: Zélie Delétrain
Production Coordinator: Salomé Drach
DP: Marques Angelo
1st AD: Oscar Le Pollotec
Set designer: Pauline Petit
Stylist: Anais Kevorkian
Casting director: Teodora Doslov
Cast: Jaden Tshintu, Enzo Casu, Achille Ndari
Post House : Hamlet
Post-producer : Léa Török
Editor : Benjamin Bruel
VFX : Lucas Latil, Clément Chasseray, Ilyès Nezzari, Nathan Grosshans
Colorist : Arnaud Laurent
Sound production house: Audioscore
Sound design: Marin Cardoze
