Description
HEETCH DELIVERS THE BIGGEST ADVERTISING CAMPAIGN OF ALL TIME DURING THE WORLD CUP !!!
Every four years for the World Cup, all the biggest brands face off to be highly visible during the global event and end up spending tens of millions of dollars.
Unless the name of your brand is Heetch and you have come up with a smart plan to compete against bigger players.
Here is it: the biggest advertising campaign ever !
It all started several weeks before the start of the World Cup. Heetch reached out on Instagram to Zlatko Dalić, manager of the Croatian football team. Why ? To kindly ask him for a favour. Could he select in his squad a maximum of players with ic in their surnames, such as Modrić, Livaković, Orsic, Brozović etc ?
Because when you read their names aloud, all that you hear is the name of the brand. Heetch Real cheeky, isn’t it ?
This professional campaign titled 'FRENCH RIDE-SHARING APP PULLS OFF CHEEKY HACK' was published in France in December, 2022. It was created for the brand: Heetch, by ad agency: BETC Paris. This Experiential and Integrated media campaign is related to the Electronic Devices and Sports industries and contains 1 media asset. It was submitted over 1 year ago.
Credits
Brand: Heetch
Brand Managers: Renaud Berthe, Hector Gruyer, Benjamin Sousa, Noomen Ben Mustapha
Ad Agency: BETC Paris
Agency Managers: Mathieu Laugier, Aude Devaux
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Olivier Aumard
Creatives: Natan Ritaly, Raphael Sold
Traffic Manager: Nathalie Sanseigne
Strategic Planners: Armonie Sanders, Bilel Mahjoub
Sound Company: GUM
