ADVERTISING

Tide

Give Up Pants

Agency: Saatchi & Saatchi

Description

Now the awesome cleaning power of Tide can go anywhere, as demonstrated in the well executed :45 by Tool of North America's Sean Ehringer via Saatchi & Saatchi New York. The spot opens with two stylishly dressed men standing in their swanky hotel room, awaiting their friend so they can hit the town. When he emerges wearing a suit jacket and tight sweat pants, his buddies try to talk him into changing duds by pointing out a large smudge on his unfortunate clothing choice. Undeterred, the defiant friend pulls a Tide to Go stick from his pocket to make the stain on his "comfortable, cool, low-key, gray slacks" disappear before charging off into the night.

This professional campaign titled 'Give Up Pants' was published in United States in May, 2010. It was created for the brand: Tide, by ad agency: Saatchi & Saatchi. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 12 years ago.

Credits

Advertising Agency: Saatchi & Saatchi New York, USA
Chief Creative Officer: Gerry Graf
Global Creative Director: Maru Kopelowicz
Associate Creative Director: Chris Beresford-Hill
Art Director: Dan Lucey
Copywriter: Michael Illick
Account Supervisor: Jessica Bindman
Planners: Wanda Pogue, Julie Dombreval
Agency Producer: Lynn Appel
Prod Company: Tool of North America
Director: Sean Ehringer
DP: Marc Laliberte-Else
EP: Brian Latt
EP Digital: Dustin Callif
Production Service Company: Avion Films
Producer: Marie Robertson
Editorial: Cutting Room
Editor: Mike Douglas
Assistant Editor: Conor O'Flynn
Producer: Melati Pohan
Shoot Location: Toronto, ON

Uruguayan Baske...

ADVERTISING

iStock Essentials

Big violent waves crash and crea...

Artist: Issimo

iStock Signature

Slow motion of ocean wave on san...

Artist: BugTiger

iStock Signature

View from a sailing boat of a ro...

Artist: piola666

iStock Essentials

Waves of water of the river and ...

Artist: cookelma

iStock Signature

Bali waves

Artist: jonathanfilskov-photography

iStock Essentials

Aerial drone footage of ocean wa...

Artist: karn684

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.