Lil-Lets UK

Give period plastic and shame the literal finger

Agency: Retroviral


We need to talk about how applicator tampons came to exist.
We consulted the history books,
And, well, TLDR -
When tampons were first invented,
'They' were like wait, how will they… you know… *whispering* get it ‘in’?

And someone was like, what about with this?
And everyone was like *shocked gasps*
Because that would mean *more gasps* getting comfortable with that.

So instead, 'they' invented these.
Which were basically a big this to the planet.

And now every plastic applicator ever used by anyone in history is literally still somewhere on land or in the sea

Oh, but what about cardboard applicators? Sure, they’re better.
But, are they really necessary?
Or is it a bit like having a stylus for your mobile?
So here’s a radical idea -
Let’s step into the 21st century
And make tampons digital -
This type of digital.
And give period plastic and shame the literal finger.
It’s so much easier than you think.
Get your free non-applicator tampon trial kit
Join the movement now on

This professional campaign titled 'Give period plastic and shame the literal finger' was published in South Africa and United Kingdom in October, 2022. It was created for the brand: Lil-Lets UK, by ad agency: Retroviral. This Content, Digital, and Film media campaign is related to the Beauty, Health, and Pharmaceutical industries and contains 1 media asset. It was submitted over 1 year ago by CCO: Mike Sharman of Retroviral.


Advertising agency: Retroviral, Johannesburg
Production Company: 10th Street
CCO: Mike Sharman
CD and copy: Kathryn McConnachie
CD: Ndumiso Nyoni
MD: Pippa Misplon
AM: Stirling Levesley


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