JCDecaux’s Australian-first, experiential Out-of-Home campaign execution for Heineken has resulted in over 500 tickets being awarded in Melbourne to the 2017 Formula One Rolex Australian Grand Prix (F1), and another 180 people winning prizes in other states. The Heineken panels, featuring JCDecaux Citylights in Sydney and Brisbane, StreetTalk in Perth and a custom built freestanding panel in Melbourne, ran from 15 to 20 March.
This professional campaign titled 'Give it your all' was published in Australia in March, 2017. It was created for the brand: Heineken, by ad agency: JCDecaux. This Experiential medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 7 years ago.
Advertising Agency: JCDecaux Creative Solutions
Media Agency: Zenith