CEPAM Guayaquil

#GirlSpeakLouder - Google Home, #GirlSpeakLouder - Alexa,...

Agency: Paper


We know that a woman is capable of achieving anything she proposes to. However, in 2018, there are still women enforcing charges at work and even in their own homes, inferior to their abilities. Women that haven’t raised their voices, that haven’t been able to tell the world how valuable they are. Now a days, many organizations and even brands, are creating campaigns striving for equality. Meanwhile, leading brands such as Apple, Google and Amazon, have products in which the predetermined voice is a female one, to be a personal assistant. We are addressing this big companies that instead of joining and helping promote mentality change, haven´t noticed that are encouraging minimization of women and stereotyping them as serving individuals. This companies have great influence around the world and have great influence on society, this is why we created #GirlSpeakLouder, a campaign of 3 videos that will be starred by Siri, Alexa and Google home. Their own voices will be in charge of telling the world that their role as women is much more important.

This professional campaign titled '#GirlSpeakLouder - Google Home, #GirlSpeakLouder - Alexa,...' was published in Ecuador in March, 2018. It was created for the brand: CEPAM Guayaquil, by ad agency: Paper. This Digital medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted about 6 years ago.


Advertising Agency: Paper, Guayaquil, Ecuador
Executive Creative Director: Cristian Seisdedos
Creative Directors: Andrea Auz, Cristina Orrantia
Art Director: Edwin Bowen
Copywriter: Andrea Auz
Production Company: Whisky Films / Ecuador
Sound Mixing: Ardillon Records
VFX: Bang Studio
Additional Credits: Nicole Montesdeoca


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