Girls Look Hot, Wet. Guy's Don't

Agency: Soap


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To promote the Lynx Dry deodorant range, we had to remind consumers that " Girls Look Hot Wet. Guy's Don't". So we proved it, with an interactive experience that treats the audience to slow motion footage of girls getting saturated - so long as they can keep the guy dry!

This professional campaign titled 'Girls Look Hot, Wet. Guy's Don't' was published in Australia in May, 2010. It was created for the brand: Lynx, by ad agency: Soap. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted almost 12 years ago.


Advertising Agency: Soap Creative, Sydney
Creative Director: Brad Eldridge
Art Director: Dhani Sutanto
Copywriter: Alex Bodman
Tech: Jim Boswell, Mark Fennell
Strategy: Ross Raeburn,
Producers: Alice Le, Josh Hunt

Young Guns


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