ADVERTISING

Lynx

Girls Look Hot, Wet. Guy's Don't

Agency: Soap

Description

Check out the site: http://lynxeffect.com.au/dry/
To promote the Lynx Dry deodorant range, we had to remind consumers that " Girls Look Hot Wet. Guy's Don't". So we proved it, with an interactive experience that treats the audience to slow motion footage of girls getting saturated - so long as they can keep the guy dry!

This professional campaign titled 'Girls Look Hot, Wet. Guy's Don't' was published in Australia in May, 2010. It was created for the brand: Lynx, by ad agency: Soap. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted almost 12 years ago.

Credits

Advertising Agency: Soap Creative, Sydney
Creative Director: Brad Eldridge
Art Director: Dhani Sutanto
Copywriter: Alex Bodman
Tech: Jim Boswell, Mark Fennell
Strategy: Ross Raeburn,
Producers: Alice Le, Josh Hunt

Young Guns

ADVERTISING

iStock Essentials

Two Lynx in the snow. Wildlife s...

Artist: Byrdyak

iStock Signature

Outdoor photo of Lynx walking in...

Artist: lightpix

iStock Signature

Lynx or Bobcat

Artist: Alphotographic

iStock Essentials

set of cartoon bobcat character

Artist: bazzier

iStock Essentials

Eurasian Lynx standing in front ...

Artist: GlobalP

iStock Signature

Caracal Sunset Silhouette, South...

Artist: BirdImages

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.