63% of schoolgirls in the U.K. drop out of sports when their friend does. Because of a lack of motivation, transportation, support. Nike #GirlsDontDrop is a membership program that rewards girls when they help other girls to play sports by carpooling together, playing sports together, & more.
This student campaign titled 'Girls Don't Drop' was published in Mexico in May, 2020. It was created for the brand: Nike, by ad school: Miami Ad School. This Digital medium campaign is related to the Fashion, Retail Services, and Sports industries and contains 1 media asset. It was submitted almost 2 years ago by Art Director: Hanna of Miami Ad School Mexico City.
Advertising School: Miami Ad School Mexico City, Mexico City, Mexico
Art Director: Hanna Choi
Copywriter: Riya Dosani