With the majority of quality dance studios being in central London, girls outside Zones 1-2 are having a hard time finding the right dance venues and classes. To solve this issue, we built new dance studios all around different London ends. Then, we updated all 4 existing Nike+ apps with a secret platform called GIRLS+, which serves as a membership program, dance course & venue locator. Here, we motivated them with weekly challenges, tips from their idols and exclusive Nike collections. Challenge winners had a chance to train with their favourites, lead GIRLS+ workshops & kickstart their dance career. In short, we brought the dance where it all started: the ends & made being a girl dancer in London a little easier (and more stylish, too). GIRLS+: Just shake it.
This student campaign titled 'Girls+' was published in Croatia in July, 2020. It was created for the brand: Nike, by ad school: University of Zagreb. This Integrated medium campaign is related to the Fashion and Retail Services industries and contains 1 media asset. It was submitted over 3 years ago by Creative: Ivan Josipovic of University of Zagreb.
Advertising School: University of Zagreb, Zagreb, Croatia
Created by: Ivan Josipović, Marta Zemljić, Blanka Orhanović