Gillette Venus is the first razor designed specifically for women. Venus' introduction nearly two decades ago transformed a harsh and masculine category into a completely feminine experience. Nonetheless, some Egyptian women have a misperception about shaving as a method of hair removal.
The campaign's main objective is to demonstrate that Venus' razors deliver smooth skin conveniently every day, as opposed to the discomfort and difficulty of sweet, wax, as well as the chemicals in cream, which can all cause redness, pimples, and irritation.
The campaign speaks to every Egyptian female consumer using other FHR methods, focusing on Gen Z. This is why we featured Mayan El Sayed, a Gen-Z celebrity, in a trendy jingle to satisfy the significant appeal of commercial jingles in Egypt. It was launched and scaled on ground, TV, and digital platforms such as Facebook, Instagram, TikTok, Spotify, and YouTube.
The campaign's success has been strongly reflected in sales, with a remarkable spike. In only two months, Venus' main product (Venus Breeze) was sold out in all the branches and markets in Egypt.
This professional campaign titled ' Venus ComfortGlide Summer Campaign' was published in Egypt in June, 2023. It was created for the brands: Gillette, Gillette Venus, and P&G, by ad agency: Kijamii. This 360°, Digital, and Film media campaign is related to the Beauty industry and contains 4 media assets. It was submitted 3 months ago.
Advertising Agency: Kijamii
Head of account management and creative content: Omar Shoeb
Regional Creative Director: Sherif Ghoname
Associate Creative Director: Noha Eid
Senior Arabic Copywriter: Amir Ibrahim
Senior English Copywriter: Omnia Gamal
Art Director: Asmaa Maged
Art Director: Marwan Nazeer
Account Manager: Ziad Saeed
Senior Account Manager: Nadia Hesham
Music Producer: Ahmed Tarek Yehia
Lyrics: Noor Ezz El Arab.
Director: Runa Elerian
Producer: Ahmed Ezzat
DOP: Mostafa Elkashef
Art Director: Pery Ahmed
Stylist: Amna Elshandawely
Production manager: Ahmed Essam
Line producer: Hanan Mohamed
Assistant producer: Aya Diab
Sound Engineer: Bassem Lotfy
Freefly: Mohab Abo Al Nas
Gaffer: My Gaffer
Choreography: Layla Ghaleb
Photographer: Bilo Hussein