Description
Boots unwraps its 2025 festive campaign, “Gift Happily Ever After” inviting customers to experience the magic of meaningful gifting.
This year’s campaign reimagines the classic fairytale for today’s consumer, following feline protagonist Puss who, faced with the challenge of finding last-minute gifts ahead of the Snow Queen’s Ball, turns to his trusty mirror for advice. A flash of (obvious) inspiration - Boots - sets him on a journey from snowy fairytale land to a bustling UK high street, on a quest to find the ultimate Christmas beauty gifts for his beloved friends; Rapunz, Snowy, Cinders and Prince Charming.
The film sees Puss take on quite the adventure, battling through the snow in fairytale land passing some familiar magical faces, until a fierce gust of wind whips his beloved hat off and sees him dive headfirst into the snow to retrieve it. Puss falls through the clouds landing abruptly on a high street far far away from his fairytale village, with a Boots store shining brightly in front of him.
When inside the store, a Boots Beauty Specialist comes to his aid and helps him select standout gifts; the Shark Glam 5-in-1 Hot Tool for Rapunz, a No7 Pro Artist Lip Duo Set for Snowy, Carolina Herrera Good Girl Perfume for Cinders, and a No7 Cordless Mirror for Prince Charming. Delighted with their gifts, they head off together to the ball where The Snow Queen receives an extra special gift of hot hand warmers – thoughtful touches for every character.
Directed by award-winning duo DOM&NIC through Outsider and developed by RASCAL, the festive film seamlessly blends real-world scenes with imaginative animation to transport viewers between a fairytale land and a UK high street. Shot in the UK, the advert combines real footage and CGI to bring the story to life and features the soundtrack ‘Girls On Film’ by Duran Duran.
Following the launch of the hero film, a fully integrated campaign will run for eight weeks across AV, Audio, OOH, Cinema, Print, Social & Online.
This professional campaign titled 'Gift Happily Ever After' was published in United Kingdom in November, 2025. It was created for the brand: Boots, by ad agency: VML UK. This 360°, Film, and Integrated media campaign is related to the Beauty and Retail Services industries and contains 1 media asset. It was submitted about 1 month ago by Associate Director, Communications: Billi Hatfield of VML.
Credits
CREDITS:
Client: Boots UK
Laura Gooday – Interim Marketing Director
Emma Locker – Director of Marketing & Brand (maternity)
Leanne Carden - Director of Marketing & Brand
Rebecca Vittles – Head of Marketing, General Merchandise
Cara McNaughton – Marketing Manager
Agency: The Pharm / VML
Juliana Paracencio – Executive Creative Director
Gary Arnold – Creative Director
Pete Bastiman - Associate Creative Director
Bish Aylesbury – Associate Creative Director
Charlotte Soussan – Strategy Director
Tammy Le Vasan – Business Director
Katie Nance – Account Director
Fenella Charlton-Jones – Account Manager
Hogarth
Susie Innes – Executive Producer
Eleanor Hardcastle - Producer
Georga-Rae Ash – Production Assistant
Post Production and animation – Rascal
Final Cut – Editors
Editor - Ed Cheeseman
Outsider – Production Company
dom&nic - Directors
John Madsen – Producer
Tom Benkins – Production Manager
VFX Lead – Andy Steele
1st AD – Ben Gill
DOP – Simon Chaudoir
Production Designer – John Beard
Stylist – Tara Swift
Make-Up Artist - Fiona Fellows
Hair Stylist – Laura Schiavo
Media Agency – WPP Media
Nam Premsuk
Sarah Hewitt
