ADVERTISING

Smart

Giant shoehorn

Agency: BBDO

Description

In conjunction with the opening of the 2010 Canadian International Autoshow, smart Canada is educating urban dwellers regarding one of the many benefits of driving a smart fortwo. A head-turning marketing initiative in downtown Toronto has wedged a giant shoehorn behind a smart fortwo, visually illustrating that the less than 3 metre smart fortwo can park almost anywhere. The display, parked in various high traffic downtown locations, also imparts the message: “Fits into tight places”, and prompts onlookers to visit “thesmart.ca.” The idea aims to demonstrate that just like your favorite pair of shoes, the smart fortwo can comfortably fit into any lifestyle. The smart fortwo is the most fuel-efficient two-seater in Canada, and it boasts a spacious interior, a 5-star crash safety rating and great agility to dart through traffic while avoiding potholes and other urban hazards. This unique and larger-than-life display playfully conveys that the intelligently designed smart fortwo is the ultimate tool to conquer the city. The ambient initiative will continue throughout the duration of the 2010 Canadian International Autoshow.

This professional campaign titled 'Giant shoehorn' was published in Canada in February, 2010. It was created for the brand: Smart, by ad agency: BBDO. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 12 years ago.

Credits

Advertising Agency: BBDO Toronto, Canada

McDonald's

ADVERTISING

iStock Essentials

Smart city of cloud computing us...

Artist: KanawatTH

iStock Signature

Man opening the door of his hous...

Artist: andresr

iStock Signature

Distrubution Warehouse With Plex...

Artist: onurdongel

iStock Essentials

Key Performance Indicator with S...

Artist: maydogan

iStock Essentials

Military Surveillance Officer Wo...

Artist: gorodenkoff

iStock Signature

Smart Home

Artist: imaginima

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.