This winter, the people of Zurich hardly ever saw the sun. This is why Davos Klosters brought the sun from the mountains to the city. A VR experience teleported passersby to Davos Klosters, where they met former Miss Switzerland and Davos regular Dominique Rinderknecht on a chairlift, skied down the slopes and had a drink at the famous "Jatzhütte". In order to stimulate all the senses, the wind, sun and even the smell of Fondue were simulated with a fan, a heater and, well, Fondue. And at the end, even Miss Switzerland became real.
This professional campaign titled 'Get some sun' was published in Switzerland in March, 2017. It was created for the brand: Davos, by ad agency: Bandara. This Experiential medium campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted about 6 years ago.
Advertising Agency: Bandara, Swiss