Zee Bangla

Get Set PetPujo, Get Set Ketabaji, Get Set Saajgoj, Get Set Pujo

Agency: Saatchi & Saatchi


Durga Pujo is a time of revelry; it’s a time to let your hair down for 24 hours, be at your dapper best, be at your energetic best. While the festivities officially last for 5 days, people start their countdown at least a 100 days to the festivities.
Get Set Pujo is an on-ground platform before Durga Pujo. It’s meant to capture the ‘frenzied fervour’ that grips peoples’ minds even before Pujo arrives! Get Set Pujo is a platform for hosting friendly competition in order to outdo your friends, relatives and generally anybody in the crowd! And this pre-Pujo fervour has been aptly captured through an illustrated depiction of the gods joining the rat race with a tongue in cheek copy egging people to unleash their festive swagger.

This professional campaign titled 'Get Set PetPujo, Get Set Ketabaji, Get Set Saajgoj, Get Set Pujo' was published in India in September, 2019. It was created for the brand: Zee Bangla, by ad agency: Saatchi & Saatchi. This OOH Outdoor medium campaign is related to the TV and Streaming Promos industry and contains 4 media assets. It was submitted almost 5 years ago.


Advertising Agency: L&K Saatchi & Saatchi, Kolkata, India
National Creative Director: Rohit Malkani
Executive Vice President: Devraj Basu
Vice President: Shuvadeep Nag
Associate Creative Directors: Sandip Dey, Chandrashekhar Dey
Supervisors: Tamal Talukdar, Aditi Laha
Art Director: Tamal Talukdar
Copywriter: Aditi Laha
Illustrator: Tamal Talukdar
Logo Designer: Aritra Das
Account Management: Sayak Sengupta, Rumpa Basu, Monalisa Mitra


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.