The Bessies Award

Get recognized

Agency: JWT


To encourage Bessies submissions, JWT created a spot that, at first glance, looks like the original Skittles lick-the-screen commercial we’ve all seen before (Also a previous Bessie’s winner). But, instead, it takes an interesting twist when BBDO’s ECD Carlos Moreno appears and, let’s just say, plays copycat…

This professional campaign titled 'Get recognized' was published in Canada in September, 2014. It was created for the brand: The Bessies Award, by ad agency: JWT. This Digital medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 9 years ago.


Advertising Agency: JWT Canada
Art Director: Denise Cole
Copywriter: Saro Ghazarian
Chief Creative and Integration Officer: Brent Choi
Creative Director: Ryan Spelliscy
Account lead: Dori Applebaum
Producer: Andrew Schulze
Production: AXYZ
Sound: Eggplant
Talent: Carlos Moreno


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