Get Possessed by Coolness
Agencies: MullenLowe Singapore • MullenLowe Lintas Indonesia • MullenLowe Lintas Group
Description
Indonesians love horror—it’s in their DNA. And with the heat there, it sometimes feels like a nightmare. That’s why we’re unleashing Lifebuoy Freshness, a cooling sensation so intense, it possesses you for 12 hours straight. Under the concept “Get Possessed by Freshness,” this campaign taps into Indonesia’s horror obsession, delivering a spine-chilling freshness that won’t let go.
This professional campaign titled 'Get Possessed by Coolness' was published in Indonesia in January, 2025. It was created for the brand: Lifebuoy, by ad agencies: MullenLowe Lintas Group, MullenLowe Lintas Indonesia, and MullenLowe Singapore. This Content medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted about 2 months ago.
Credits
Agency: Mullenlowe Singapore, Mullenlowe Indonesia, Mullenlowe Lintas Group
Production Company: Factory01
Director: Wuthisak Anarnkaporn
Global Executive Creative Director: Sarvesh Raikar
Creative Director: Teddy Sandu
Creative Group Head: Ahmed Kamel Pasha Syaebani
Copywriter: Anisa Attaya
Art Director: Hagi Andara
Senior Producer: Fuzzy Zainol Abideen
Global Bussiness Director: Vinay Vinayak
Group Account Director: Anne Albano
Account Director: Annisa Septira
Account Manager: Cheryl Guan, Devina Kuswara
Senior Strategist: Ara Cabalonga
