Description
"Get It Together, NY" is Citi's first campaign for Citi Premium Boost, which launched in September and marks a new chapter in how Citi rewards clients in its Citi Priority, Citigold® and Citigold® Private Client Relationship Tiers. By completing qualifying banking activities, such as setting up direct deposits, eligible clients can unlock enhanced savings rates – and the more they bring to Citi, the more value they unlock.
The 15-second film opens on a clean white frame as "New York. Your money's all over the place." flashes on screen, before fragments of a financial life crash into a mess and snap neatly back into place with the line "Get it together, NY." The campaign runs in the New York market from November 2.
Learn more at citi.com/premiumboost.
Patty Sachs, Head of Marketing at Citi Wealth, says: “Premium Boost reflects a simple belief: the more our clients do with Citi, the more rewarding their relationship should be. We know clients are looking for more than just a promotional rate. They want simplicity, value and recognition for the full relationship they have with their bank. ‘Get It Together, NY’ brings that promise to life with the wit and energy of our home market, inviting clients to bring more of their money together with us. Our campaign focuses on New York, but Premium Boost is available to Citi clients nationwide.”
Kate Luft, Head of U.S. Retail Banking and Citigold, Citi, says: "Citi Premium Boost is our vision for relationship banking in action, rooted in the belief that the value clients receive should grow as their relationship with Citi grows. By offering stronger savings benefits across our Relationship Tiers, we are rewarding the banking and investing they already do, while making their money work smarter for them."
Pete Johnson, Executive Creative Director, PublicisOne, says: “New Yorkers can spot advertising that’s trying too hard from a block away. So we kept it simple. A little attitude, a lot of type, and words that finally get their act together. Just like we’re asking New Yorkers to do with their money. In a category that loves to overcomplicate things, simplicity can be pretty radical.”
This professional campaign titled 'Get It Together, NY' was published in United States in November, 2026. It was created for the brand: Citi, by ad agency: PublicisOne. This OOH Outdoor medium campaign is related to the Finance industry and contains 5 media assets. It was submitted 28 minutes ago.
Credits
Citi Premium Boost "Get It Together, NY" Campaign | November 2026
Citi
Managing Director, Head of Wealth Marketing: Patty Sachs
Managing Director, Head of Media, U.S. Brand Advertising and Experiential Marketing: Mike Venables
Managing Director, Head of U.S. Retail Banking and Citigold Marketing: Lauren Hunter
Head of Retail Marketing: Caroline Scurr
Director, Head of Go-to-Market Strategy and Execution: Brooke Feingold
Head of Media: Puja Bhargava
Head of Demand Generation Media, Personal Banking and Wealth Management: Karin Brownstein
PublicisOne (Publicis Groupe Power of One team for Citi)
Account
President: Dan Gonda
Managing Director: Socrates Papazoglou
Account Director: Jordan Levine
Account Supervisor: Susie Juarez Rodriguez, Jesse Cirillo, Guy Hassid
Strategy
Chief Marketing Transformation Officer: Joydeep Dey
Chief Strategy Officer: Ramon Jimenez
SVP, Strategy Director: Deanna Meyer, Jen Kung, Lizzie Haykal-Manning
Strategy Director: Matt Kaye
Nova Associate: Serena Ye
Creative
EVP, Executive Creative Director: Pete Johnson
Partner/CCO: Andy Bird
Creative Director: Justin Lee, Krish Karunanidhi, Hugo Bierschenk, Dean Woodhouse
Creative Director, Art: Victor Ferreira
Design Director: Amber McDonald
Designer: Kendall Konenkamp, Justin Flood, Katie Hwang
Project Management
VP, Operations: Stephanie Sahno
Director, Project Management: Bridgette Corbran
Senior Project Manager: Tessa Bodey
Production
Executive Producer, Production: Abe Romano
Animation and Design: 1stAveMachine/1stAveDesign
1st Ave Machine (U.S.)
Executive Producer: Andrew Geller, Lucio Fiorentini
Line Producer: Nyenye Kitchings
Managing Partner: Lautaro Brunatti
EP & Partner: Santiago Moncalvo
Director: Gianluca Falone, Diego Berakha
Director Team: Novenero
DOOH Producer: Raquel Barreto
Production Credits
Music: Duotone Audio Group
Principal and Chief Creative Officer: Peter Nashel
Head of Music Production: Ross Hopman
Managing Director and Head of Music Licensing: Dana Hom
Creative Producer: James Beer
Publicis Production (Studio)
Executive Producer, Studio: Marissa Mandarino
Senior Producer, Studio: Brian Scobee
Sr. Production Artist: Ryan McDaniel, David Shepherd
Lead Production Artist: Traci Filut
Lead & Sr. Digital Artist: Carlos Morales
Lead Developer: Felipe Padilla
Production Artist: Karen Evans
Copy Editor: Drew Landis
Quality Control Analyst: John Ong
