Wonderful Pistachios

Get Crackin’ with Humpty Dumpty

Agency: Wonderful Agency

There’s no right or wrong way to crack open Wonderful Pistachios. See how Humpty Dumpty falls for this tasty, healthy treat.

There’s no right or wrong way to crack open Wonderful Pistachios. See how Humpty Dumpty falls for this tasty, healthy treat.


Wonderful® Pistachios is pleased to bring back it’s iconic Get Crackin’ campaign with new spots this year. Launching in partnership with fairytale legend Humpty Dumpty, the Get Crackin’ campaign will show viewers that there is no right or wrong way to crack open and enjoy Wonderful Pistachios.

In “Get Crackin’ with Humpty Dumpty” viewers see how Humpty Dumpty literally and figuratively falls for this tasty, healthy snack nut. The spot is airing now and will continue to air across syndication, digital streaming platforms, cable outlets, and on social media throughout 2023.

Wonderful Pistachios previous Get Crackin’ campaign helped the brand become a household name and the number one snack nut in the U.S. through strategic partnerships with some of the most recognizable Hollywood talent, professional athletes, social media influencers and so much more. Fans of the brand may remember its first-ever spot Super Bowl spot in partnership with “Gangham Style” pop sensation PSY dating back to 2013. As it looks towards the future of Get Crackin’, Wonderful Pistachios creative will continue its legacy of merging blockbuster characters with irreverent humor.

The Get Crackin’ campaign will be supported through additional digital and social buys, FSIs, public relations, and in-store displays, with more details and celebrity talent partnerships to be announced in the near future.

This professional campaign titled 'Get Crackin’ with Humpty Dumpty' was published in United States in January, 2023. It was created for the brand: Wonderful Pistachios, by ad agency: Wonderful Agency. This Film and Integrated media campaign is related to the Confectionery, Snacks industry and contains 2 media assets. It was submitted over 1 year ago.


Brand: Wonderful Pistachios
Associate Vice President, Marketing: Diana Salsa
Director, Marketing: Caroline Daoro
Senior Associate Brand Manager: Kevin Doherty

Agency: Wonderful Agency, LA
President: Michael Perdigao
SVP, Account Services: Lori Hobson
Chief Creative Officer: Margaret Keene
Executive Creative Director / Art Director: Steve Yee
Copywriter: Carson Lane
Agency Executive Producer: Tanya LeSieur
Agency Producer: Micah Gendron
Agency Production Coordinator: Christian Lee
Senior Project Manager: Austyn Frostad
Account Director: Madeleine Grey

Animation Company: Psyop
Director: Jack Anderson
Senior Producer: Jim Brattin
Associate Producer: Chancelor Griffin
CG Supervisor: David Alonso
2D Supervisor: Bruno De La Calva
Designers: Stephanie Stromenger, Enrique Vazquez Martinez
Storyboard Artists: Max Forward, Antoine Gallouin
Editor: Eli Harrigan
Lookdev Artist: Sarah Bocket
Modelers: Ellie Stalie, Ivan Joy
Animation Supervisor: Jean-Dominique Fievet
Animators: Pat Porter, Miki Sharlet
CFX: Nelio Naut
Riggers: Darrol Moore, Zed Bennett
FX Artist: Luis Gallegos, Cristina Camacho
CG Lighter: Francisco Fraga
Flame Artist: Alex Wysota

Music: Squeak E. Clean.
VO Casting, Sound Design + Audio Post: Squeak E. Clean Studios
Executive Creative Director: Rob Barbato
Executive Creative Producer: Michael Gross
Producer: Emily Weinstein
Sr. Post Producer: Angelina Phengphong
Senior Sound Designer + Mixer(s): Drew Fischer, Surachai Sutthisasanakul

Licensed Music: AFM/La Vie de Chateau


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.