Wonderful® Pistachios Calls Upon the Universe, a World Champion Eater, and TikTok Creators to “Get Crackin’”
The Iconic Get Crackin’ Campaign Returns to Celebrate the Fun and Unique Ways Everyone Enjoys Wonderful Pistachios
Wonderful Pistachios will also Get Crackin’ with a new world record. Wonderful Pistachios has teamed up with Major League Eating to host the “Wonderful Pistachios Get Crackin’ Eating Championship” on World Pistachio Day, February 26, 2023. World champion competitive eater Joey Chestnut and other top-ranked Major League Eating athletes including Geoffrey Esper, Miki Sudo, and Nick Wehry will vie for a world record for pistachio-cracking and -eating at the inaugural event taking place at 10:00 a.m. PST at Pacific Park on the Santa Monica Pier.
Competitors will have eight minutes to crack open and eat as many Wonderful Pistachios as possible in a battle for the championship title and $10,000 in cash prizes.
The event is free and open to the public. For more information on the Wonderful Pistachios Get Crackin’ Eating Championship, please visit
This professional campaign titled 'Get Crackin’' was published in United States in February, 2023. It was created for the brand: Wonderful Pistachios, . This Integrated medium campaign is related to the Confectionery, Snacks and Food industries and contains 3 media assets. It was submitted about 1 year ago.