Irish Cancer Society

Get cancer

Agency: Chemistry


By 2020, 1 in 2 of us will be getting a cancer diagnosis in our lifetime. The fact itself is shocking; we cannot hide from it, and nor should we. We must face it, and face it down. It is our duty to make people aware of it. And to do so in a way that stops them in their tracks. That makes them think. That forces them to consider some of the behaviours that have contributed to the situation. And of course, in a way that encourages them to support the efforts of the Irish Cancer Society, by donating and volunteering. The campaign we have developed to convey this serious message is itself challenging. It follows a number of individuals – a researcher, a young man, a daughter, a couple, and a middle-aged man, each of who have something direct and defiant to say about cancer. It does not shy away from the facts, but nor does it suggest that there is nothing we can do. There is optimism, and strength. We’re asking everyone to get involved at the dedicated website:

This professional campaign titled 'Get cancer' was published in Ireland in January, 2017. It was created for the brand: Irish Cancer Society, by ad agency: Chemistry. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: Chemistry, Dublin, Ireland
Creative Director: Emmet Wright
Art Directors: Adrian Fitz-Simon, Hugh O’Connor, Fabiano Dalmácio
Copywriter: Mark Tuthill
Account Team: Ray Sheerin, Mags O’Reilly
Planning Director: Sinead Cosgrove
Digital Project Manager: Lisa O'Brien
Production Company: H2 Films
Director: Keith Hutchinson
Producer: Adam Sherry
Director of Photography: Ian Murray
Post Production Company: Windmill Lane
Editors: Vinny Beirne, Lee Hickey
Flame: John Kennedy
Baselight Grading: Dave Hughes
Post Production Producer: Sarah O'Carroll
Music: Denis Kilty
Sound Design / Mix: Locky Butler


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.