Get Almost, Almost Anything

Uber Eats is back with Special US for a second wave of "Get Almost, Almost Anything"—the long-running campaign that highlights Uber Eats' expansive food and retail selection by playfully taking product names hilariously literally.
In one of the new films titled “Burt’s Bees” in collaboration with Sesame Street, we see the beloved character Ernie, fully covered in a bee suit, spiral over his friend Bert’s bees.

Other films titled "Shower Caddy," "Head of Lettuce," and "Hot Dogs," lean even further into visual wordplay and delightful misdirection, turning the campaign into a game consumers can't help but play along with.
The new creative is directed again by Nick Ball of MJZ, elevating each playful premise with cinematic craft—the misdirect feels real enough to land, but styled just heightened enough to signal the joke is coming. The films showcase the endless room the platform has to play: everyday items from Uber Eats’ broad selection of items into imaginative alternative interpretations of each - before revealing the real item available to order on the Uber Eats app.
In "Shower Caddy," a golfer (a shower caddie) interrupts someone mid-rinse—not exactly what you want in your personal space. In "Head of Lettuce," hockey players shake their hair (aka heads of lettuce) at each other in an epic hair-off. And in "Hot Dogs," a group of very self-satisfied dogs lounge poolside—they're physically hot, yes, but also clearly think highly of themselves.
After one or two of these, viewers start trying to guess which product is being taken far too literally next—proof the work is playful and engaging first while keeping the brand front and center.