Description
The film playfully reframes our modern obsession with excess and reminds us that perfection often lies in balance. “Just Enough Extra” taps into a cultural truth. In a media landscape overflowing with spectacle, outrage and relentless volume, many of us have asked: Why are you so extra?
Chicken Licken’s answer is simple: be extra where it counts. And nowhere does it count more than in the Soulman Load Up.
Not too much. Not too little.
Just enough extra.
This professional campaign titled 'General Raj' was published in South Africa in March, 2026. It was created for the brand: Chicken Licken, by ad agency: Joe Public. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 4 hours ago by Mr: Greg of Romance Films.
Credits
Agency & City: Joe Public / Johannesburg
Group Chief Creative Officer: Pepe Marais
Chief Creative Officer: Xolisa Dyeshana
Executive Creative Director: Adam Weber
Creative Director: Tshepo Tumahole
Creative Director: Tshepo Mogorosi
Group Account Director: Kelly Bardon
Account Manager: Masibonge Ntuli
Head of Television & Radio: Di Cole
Production Company & City: Romance Films / Cape Town
Director: Greg Gray
Executive Producer: Helena Woodfine
Line Producer: Kelly Ryan
Director of Photography: Adam Bentel
Production Art Director: Chris Bass
Stylist | Costume Design: Bridget Baker
Head of Creative Research: Maghiel Van Dorssen
Casting Directors: Mrs Davies & Grays Casting
Lead actor: Tamer Burjaq
Supporting role: Darsh Murugan
Supporting role: Trevel Titus
Supporting role: Ashlon Thomas
Supporting role: Tailyn Ramsamy
Supporting role: Tekhayah Ramsany
Editor: Ricky Boyd
Editing Company: Deliverance
Visual Effects Person: Jean Du Plessis
VFX Company: Chocolate Tribe
Song title: Jaan Pehechaan Ho
Music Supervisor: Marc Algranti
Composer and performer: Mohammed Rafi
Final mix studio: Sterling Sound
Sound Engineer: Lorens Persson
Post Production Online: Chocolate Tribe
Post Production Offline: Deliverance
