GEL-QUANTUM - The Comfort Of Confidence

Agency: Likefriends


When you are confident enough to be more than one of a kind, the whole world can be your comfort zone. In a world where identity has become so fluid, ASICS shows that with the new ASICS GEL-QUANTUM sneakers, a new generation easily adapts to the shapeshifting nature that comes with it.

This professional campaign titled 'GEL-QUANTUM - The Comfort Of Confidence' was published in Netherlands in August, 2019. It was created for the brand: ASICS, by ad agency: Likefriends. This Integrated medium campaign is related to the Fashion and Sports industries and contains 9 media assets. It was submitted almost 5 years ago by Founder: Stef de Jong of Likefriends.


Advertising Agency: Likefriends, Amsterdam, Netherlands
Creative Direction: Stef De Jong, Michael James Philips, Scott Kooken
Strategy Direction: Mitch Roedoe
Art Direction: Aemilius Teunissen, Michael James Philips, Scott Kooken
Production Agency: Czar
Director: Michael Middelkoop
Photographer: Nick Van Tiem
Illustration: Laura Hersee, Kate Prior
Design: Matt Krygowski
Styling: Isis Vaandrager
Hair & Make-up: Victoria De Ranitz
Client: Katelyn Nugent, Andrew Frates, Krzysztof Rodziewicz, Marnix Tanis, Billy Fischer, Robin Karakash


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