Description
SKITTLES is redefining what a gaming controller can be — by transforming a real, concert-hall classical flute into a fully functional way to play video games.
The SKITTLES Gaming Flute requires actual breath control and musicianship to trigger gameplay, turning a traditional years-to-master instrument into an intentionally chaotic, culturally tuned gaming experience.
To bring the SKITTLES Gaming Flute to life, SKITTLES is partnering with creator PointCrow, who on March 19 will spend 72 hours in a dedicated streaming room attempting to complete community-decided gaming challenges using only the flute controller. Every moment will stream live on Twitch, merging classical performance, challenger gaming, and real-time fan interactivity into one sustained spectacle.
This professional campaign titled 'Gaming Flute' was published in United States in March, 2026. It was created for the brands: Mars and Skittles, by ad agency: Team OMC. This Experiential and Integrated media campaign is related to the Confectionery, Snacks and Gaming industries and contains 2 media assets. It was submitted 16 minutes ago.
Credits
MARS
Rankin Carroll: Chief Brand Officer
Gabrielle Wesley: Chief Marketing Officer, Confectionary
Ashley Gill: VP Brands & Content
Traci Feller: Senior Manager Brands & Content
Ro Cheng: VP Marketing
Rebecca Schied: Associate Director Marketing
Jessica C. Aldeman: SVP, Corporate Affairs
Angelina Franco Pesci: Director Brand PR
Erin DeAngelo: Manager Brand PR
Samantha Sramowicz: Senior Manager, Media
Giancarlo Cullaro: Senior Counsel
Kathryn Tartamella: Social & Digital Content Manager
Seung Park: Social & Community Lead
TEAM OMC
Colin Selikow: Chief Creative Officer, DDB Chicago
Katie Bero: Group Creative Director, DDB Chicago
Brian Culp: Group Creative Director, DDB Chicago
Daale Carter: President, BBDO Chicago
Avery Sykes: Business Director, BBDO Chicago
Jen Layton: Business Director, BBDO Chicago
Caroline Roth: Business Manager, BBDO Chicago
Abby Doherty: Project Manager, BBDO Chicago
Jaimie McGill: Head of Strategy, DDB Chicago
Cassandra Smith: Group Strategy Director, DDB Chicago
Sarah English: Business Affairs DDB Chicago
OMNICOM PRODUCTION
Lily McNamara: Executive Producer, Omnicom Production
Natalie Pomagier: Senior Producer, Omnicom Production
WEBER SHANDWICK
Nirmala Singh: SVP, Earned Media Strategy, Weber Shandwick
Bri Saunchegraw: SVP, Client Experience, Weber Shandwick
STARCOM
Miki Sessions: Director, Planning
Tanya Bevins: EVP, Account Management
Jessica Manis: EVP, Investment
EDITORIAL: OMNICOM STUDIOS
Janel Naumann - Senior Post Producer
Casey Cobler - Senior Editor
David Axelbaum - Senior Audio Engineer
Kyle Dirr - Audio Engineer
Viktoryia Kryvanos - Senior Animator
DESIGN, ANIMATION & EDITORIAL: HUNG STUDIOS
Hung Vinh – Design, Motion Design, 3D Animation, VFX & Editing
ACTIVATION: SAWHORSE PRODUCION
Mary Risk - Creative Director
Jaime Pi Anfruns - Producer
Hollis Rosenkranz - Creative Producer & Talent Casting
Shane Spiegel - EP
Blake Behnam - CCO
CUSTOM GAME CONTROL: wonderMakr
Mark Stewart - Partner & Chief Innovation Officer
Carissa Stewart - Partner & Chief Client Officer
Jeff Phillippo - Director of Operations
Rasheed Hussain - Production Director
Amber Niles – Producer
Garrett Reynolds - Chief Creative Technologist
Jay Sakuta - Fabrication Manager
Jessica Patel – Junior Creative Technologist
Mazin Chabayta – Creative Technologist
Zoro Abraham - Experience Designer
