ADVERTISING

Skittles

Dream Big

Description

Skittles, which first came onto the market in 1963, has a strong core range and is enjoyed by millions of people all over the world. This year Mars Wrigley has introduced Giants, a larger-than-life, softer-centred version of its much-loved original fruit candies, to its portfolio to give new consumers and loyal followers something different and enticing to chew on, while ensuring high levels of energy and excitement around this iconic brand. Mars Wrigley partnered with Straight Forward Design on Skittles’ first-ever ‘giant’ sub brand, which needed to strike the right balance between differentiation from the core brand and celebrating this new, unique product.
Engaging social influencers was an important part of the launch strategy. To build excitement and gain traction, Straight Forward Design created a quirky influencer pack – a brightly branded box houses a series of Skittles-centric props to accentuate the big and small aspect of the Giants versus the original-sized product. Influencers can create fun scenes from tiny animal figurines and a miniscule magnifying glass, which will enable them to read the introductory card included in the box.

This professional campaign titled 'Dream Big' was published in United Kingdom in March, 2020. It was created for the brand: Skittles, . This Design medium campaign is related to the Confectionery, Snacks industry and contains 13 media assets. It was submitted about 2 years ago.

Credits

Brand Design Agency: Straight Forward Design

ADVERTISING

iStock Essentials

Skittles candy

Artist: sewer11

iStock Signature

Skittles Candy

Artist: SchulteProductions

iStock Signature

Skittles Candy

Artist: Ekaterina79

iStock Essentials

Unwrapped Skittles candy

Artist: Samohin

iStock Essentials

colored caramels from the front

Artist: jhonny marcell oportus

iStock Signature

Looking down at large pile of candy

Artist: nkbimages

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.