Game Pay Éxito

Agency: Sancho BBDO


Young people love video games but most of them can’t afford all the gaming stuff they want.

That’s why we created Game Pay, a new payment method where gamers can pay for their consoles, computers, gadgets,
and much other gaming stuff with something they have in spades: gaming skills.

Now people don’t just pay with money or credit cards, they also can pay with bicycle kicks, headshots, podiums, MVP’s and many other challenges in FIFA 22, Call of Duty and Mario Kart facing our professional gamers cashiers in new cash registers specially built for this new payment method.

This professional campaign titled 'Game Pay Éxito' was published in Colombia in April, 2023. It was created for the brand: Éxito, by ad agency: Sancho BBDO. This Direct and Experiential media campaign is related to the Gaming industry and contains 2 media assets. It was submitted about 1 year ago by Creative: Heynner David Herrera Aguilar of Sancho BBDO.


Agency: Sancho BBDO.
Client: Éxito.
Chief Creative Officer: Mario Lagos.
Chief Strategy Officer: Juan Camilo Laverde.
Executive Creative Directors: Andrés Luque / Jhonny Victoria.
Creative Directors: Carlos Andrade / Elkin Hernández / Julian Ochoa.
Art Director: Heynner Herrera / Carolina Avendaño.
Copywriter: Andrés Rivera
Editor & Motion Grapher: Cristian Sánchez.
Strategy Lead: Paula Centeno.
Account Executive: Angie Cárdenas.
Production: Flare BBDO.

Finolex Pipes


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