Description
In “The Game of Your Life,” cyclists and e-bike riders of all ages step into a TV game show where the stakes couldn’t be higher — their own safety. In a studio packed with hidden traps, they ride a giant treadmill, convinced they’re fully in control.
But the road — even here — has other plans.
While focusing on a specific task, each contestant faces sudden, unexpected traffic challenges pulled straight from real life. A car door swings open. A pedestrian steps out. Another cyclist appears out of nowhere. Every test mirrors the unpredictability of the streets outside.
Because in traffic — just like in this show — confidence can be dangerous.
This professional campaign titled 'Game of Your Life' was published in Switzerland in February, 2026. It was created for the brand: Fonds für Verkehrssicherheit, by ad agency: Family. This Film medium campaign is related to the Education and Public Interest industries and contains 4 media assets. It was submitted about 6 hours ago by director: Lubos Vacke.
Credits
Client: Fonds für Verkehrssicherheit
Agency: Family
Chief Creative Officer: Claudio Catrambone
Managing Director: Svenja Hässig
Executive Creative Director: Florian Weizel
Art Director: Philip Meier
Account Manager: Anina Trachsler
Agency Producer: Alexandra Niggeler
Production House: Creative Embassy
Executive Producer: Vasek Sladek
Line Producer: Vit Pecka
Production Coordinator: Jaroslav Horáček
Director: Lubos Vacke
DoP: Radim Strelka
Production Design: Nina Feriancova
Editor: Filip Malásek
Casting Agency: Cast Me
Casting Director: Margareta Abena
Production Assistant: Suzie Xu
Casting:
Host: Daniel Wandelt
Delia: Tabea Willemsen
Stunt Double (Delia): Tereza Žižková
Luca: Brendan O’Rourke
Stunt Double (Luca): Nathanael Prokeš
Silvia: Deirdra Whelan
Stunt Double (Silvia): Vlasta Pechlátová/Bučková
Stunt Biker: Hynek Pechlát
David: Nathan Lang
Stunt Double (David): Lukáš Strnad
Stunt Jogger: Eva Šmejkalová
Casting Extras Agency: Cinema Casting
Casting Extras Director: Vojta Kodeš
1st AD: Petr Heinrich
Chaperone: Anna Planičková
Runner: Samuel Mrázik
Script: Lucie Malíková
Language Coach: Philipp Schenker
Stunt Coordinator: Dimo Lipitkovský
Stunt Rigger: Jiří Eliášek
Stunt Rigger: Robert Abrhám
Stunt Rigger: Kateřina Čubrová
Prop Master: Standa Přerovský
Art Director: Laura Amrichová
Props: Václav Růžička
Props: Petr Čadek
Construction: Jan Homolka
Construction Stby: Tomáš Černý
Construction Stby: Jan Libmurský
SFX Supervisor: Martin Prýca
Treadmill Operator: Luke Tansley
LED Lights Operator: Míra Elektronek Holub
Focus Puller: Petr Soukup
Camera Assistant: Tomáš Cicu
DIT: Miroslav Dvořáček
Video Operator: Vašek Kauer
Phantom Cam Technician: Martin Pabuk Dolejš
Lighting Equipment: Enzo Lightning
Gaffer: Václav Enzo Čermák
Best Boy: Jan Římský
Electrican: Milan Nevšímal
Electrican: Štěpán Tretiag
Electrican: Josef Franěk ml.
Electrican: Igor Murco
Electrican: Patrik Šnajder
Dimmer Operator: Jiří Šlajs
Dimmer Cable Guy: Jaroslav Hromádka
Hi-Speed: Jiří Vrána
Electrican: Štěpán Jaroměřský
Electrican: David Čermák
Electrican: Roman Tomana
Electrican: Kryštof Novotný
Key Grip: Michal Ráliš
Dolly Grip: Tadeáš Krois
Crane Op: Ladislav Musil
Crane Op: Jan Hofman
Crane Op: SIP
Sound Master: Miki Kocáb
Boom Op.: Mike Straka
Make Up Artist: Zuzana Buriánková
Make Up Assistant: Petra Břenková
Make Up Assistant: Kristýna Zbořilová
WDB Stylist: Dagmar Štefflová
WDB Assistant: Radek Šteffl
WDB Assistant: Karolína Koláčková
WDB Assistant: Petr Chu
Creative Embassy Postproduction Manager: Sára Němečková
Visual Postproduction: RUR
RUR Postproduction Manager: Michal Berka
Postproduction Supervisor: Peter Němec
VFX On Set Supervisor: Dalibor Janda
Colourist Rep.: Misgema MGMT
Colourist: Sander van Wijk
Sound Postproduction: Sound Square
Sound Design: Viktor Ekrt
Music: Oliver Filner
Medic: Martina Roubalová
Barrandov Studio: Stáňa Turková
Barrandov Offices: Romana Nejepsová
Walkie Talkies: Jakub Koula
Base: Jakub Koula
Catering Company: Tomáš Harvánek
Transport: Pavel Kroupa, David Šulc, Milan Kučera, Kateřina Kučerová, Tomáš Harvánek
