FW24: Drop 6

Spanish luxury meets Swiss engineering in the co-designed Cloudtilt 2.0 sneaker. Building on the ease and versatility of the original Cloudtilt, the Cloudtilt 2.0 was first introduced in May 2024. It features an elegant multi-layer upper composed of performance mesh and woven textiles, with further enhancements on the Cloudtilt including rubber toe-guards for improved durability, extra padding on the tongue and shoe collar, and a sleekly branded heel loop. Utilising CloudTec® Phase midsole technology for comfort and cutting-edge cushioning, the sole is constructed from high-rebound, ultra-light EVA foam – ensuring a soft landing with each footstep. An ergonomic insole with anagram branding embossed on the side matches the color of the upper.

This season’s refresh focuses on mellow palettes, pairing crisp white with playful pops of color on the lining and branding. Made for roaming the city and navigating the great outdoors, the Cloudtilt 2.0 will be available for men and women in all white, white/khaki green, white/orange, and white/navy as a special online exclusive. Other colors feature a new shade for the outsole, with colorways in tan white/gum and black white/gum. LOEWE and On’s respective logos feature on each side and melded in a silver joint logo on the tongue where two ‘L’s from the former’s anagram nestle between the latter’s distinctive lettering.