FUTURE WITHOUT VALUES
Description
Corruption is a disease that arises from the lack of values in schools. This is the opinion of 49% of Peruvian citizens.
Parents want professional success for their children, but when they don't achieve it, they blame education.
Our main idea was based on projecting schoolchildren as professionals accused of corruption, as a reflection of an educational teaching without values, with the aim of getting parents to react and demand values in Peruvian state schools.
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La corrupción es una enfermedad que surge a raíz de la falta de valores en las escuelas. Así lo piensa el 49% de ciudadanos peruanos.
Quienes son padres, desean el éxito profesional en sus hijos, pero cuando ellos no lo logran, responsabilizan a la educación.
Nuestra idea central se basó en proyectar a los escolares como profesionales acusados de corrupción, como reflejo de una enseñanza educativa sin valores, con el objetivo de que los padres reaccionen y exijan valores en los centros educativos estatales del Perú.
This student campaign titled 'FUTURE WITHOUT VALUES' was published on March 02, 2024. It was created for the brand: VIVA ORG, . This Print medium campaign is related to the Education industry and contains 3 media assets. It was submitted 11 months ago.
Credits
Copywriter: Jorge Flores
Art Director: Yudy Vivas
Winning idea to represent the Lemon agency in the Young Lions Peru 2024.
