Chile leads worldwide rankings regarding drug abuse. The main concern lies in the rapid growth of drug abuse in minors. Research has discovered that a close parent-child relationship during childhood is the best protection for drug-free adolescence. Therefore, parents can become the best antidote for drug prevention. For their latest campaign, Corporacion La Esperanza decided to convey this in a simple but meaningful message to parents: "The further you get from your kids, the closer drugs become."

This professional campaign titled 'Further' was published in Chile in July, 2022. It was created for the brand: Corporación La Esperanza, by ad agency: Simple. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 1 year ago.


Advertising Agency: simple, Santiago, Chile
Production Company: StanleyFilms, Santiago, Chile
Film Director: Stanley
Art Director: Cristóbal Aguilera
Copywriter: Tony Sarroca
CCO: Tony Sarroca
Account Director: Mauricio Amenabar


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