Description
Innocent has unveiled ‘fruit & veg forever’, a new European brand platform supported by a comprehensive visual identity redesign. Developed to refocus the brand on its core obsession with fruit and veg, the identity system translates a renewed brand strategy into a distinctive, scalable design language for use across all European communications.
The refreshed look centres on bold, abundant fruit and veg photography, crafted collage details that introduce texture and human warmth, and a new typographic approach influenced by organic forms. The result is a confident yet approachable visual world that feels unmistakably innocent, while elevating the brand for a more modern, pan-European presence.
This professional campaign titled 'fruit & veg forever' was published in France, Germany, and United Kingdom in March, 2026. It was created for the brand: Innocent, by ad agency: Neverland. This Design medium campaign is related to the Drinks (Non Alcoholic) and Food industries and contains 4 media assets. It was submitted 3 days ago by Brand Director: Tom Trevelyan of neverland creative.
Credits
Advertising Agency: Neverland
Client: Innocent
