Western Union IBAG

From The Heart of Egypt

Agency: BSocial Egypt


IBAG is the biggest agent for Western Union in Egypt with more than 25 years of experience in the money transfer field. We luckily found there is a strong relationship between IBAG and its customers. So, we thought to step closer to the targeted audience.

By launching "من قلب مصر" creative campaign to explain this lovely and bonded relation between IBAG and the Egyptian. The campaign is specially created to reflect the Egyptian vibes and how IBAG is connected to these vibes, and fully understandable the Egyptian habits all over the different cities and remembers every single detail about Egypt's history. To maintain a very important concept in our targeted audiences' minds, that IBAG is like Egypt's streets, it represents its culture, behavior, and people.

This professional campaign titled 'From The Heart of Egypt' was published in Egypt in November, 2021. It was created for the brands: IBAG and Western Union, by ad agency: BSocial Egypt. This Content and Design media campaign is related to the Finance industry and contains 7 media assets. It was submitted over 1 year ago by Sr. Creative Copywriter: Mostafa Abd El-Hai of BSocial Egypt.


Advertising Agency: BSocial Egypt
Managing Director: Ehab Fares
Creative Lead: Fatima Al Rais
Operations Director: Yasmine El-Samahy
Head Of Content: Mahmoud Abdelsalam
Art Director: Mohamed Hassan
Sr. Graphic Designer: Ghada Abdul Majeed
Sr. Copywriter: Mostafa Abd El-Hai
Copywriter: Ashgan Mamdouh
Head of Motion Team: Timothy Sameh
Sr. Motion Graphics: Dahlia Qimaz
Motion Graphics: Mina Khalil
Head of Account Management Team: Engy Noureldin


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