If you were asking where we been, this is the answer: introducing the new Nashville style inspired line Burguers, powder tenders and sauces.
Description
When Frisby thinks about to launch a new line of products based in the Nashville’s Style flavours, one of the first things they do is send professionals to research about it. People that works in development and marketing, learns about the authentic and original flavour and tastes of Tennessee seasoning and the world famous Nashville Style food.
To make it real to the Colombian public, we re- created it, this time with the famous brand character: Frisby. We take him to visit Nashville too, and take a ride through the music, the culture, the lifestyle, the flavours… and to interact with the locals.
The result: A huge impact in the market, in the top of mind and equity of the brand and in the sales. Increasing about a 15% percent in the first three mounts after the launch. And making Frisby a new starring actor in the chicken based burgers market in Colombia.
This professional campaign titled 'Frisby goes to Nashville' was published in Colombia in April, 2024. It was created for the brand: Frisby, by ad agency: Resistencia. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 16 days ago by CCO: armando rico of Resitencia.
Credits
Agency: Resistencia
Client: Frisby
Production company: Whisky Films
Creative Director: Sebastián Ayala, Armando Rico
Art Director: Alejandro Amaya
Copywriter: Sebastián Ayala, Armando Rico
Film Director: Julio Miguel
Brand Director: Mauricio Hurtado
