Pan India - Why do uncool things to stay cool when you can have an Ice Bath? Our newest campaign for the New Lifebuoy Ice Bath asks people to ditch the uncool ways of feeling cool in this heat. A bath so cool, you’ll say ‘Kya bath hai… Lifebuoy Ice Bath hai!” #TBWALINTAS #LifebuoyIndia #LifebuoyIcebath #IndianSummer
North India - This summer, don’t let garmi make you uncool! Watch our new ad for Lifebuoy Ice Bath and find out the cooler tareeka to cool down. #TBWALINTAS #LifebuoyIndia #LifebuoyIcebath #IndianSummer
South India - Macha, overheated skin making your cool down uncool? Find out the cooler way to cool down with our new film for Lifebuoy Ice Bath. #TBWALINTAS #LifebuoyIndia #LifebuoyIcebath #IndianSummer
Ice Bath Bar & Bodywash Key Visual
Ice Bath Bar Key Visual
Ice Bath Bodywash Key Visual
Ice Bath Thematic Press Ad
Description
Why do uncool things to stay cool when you can have an Ice Bath?
Our newest campaign for the New Lifebuoy Ice Bath asks people to ditch the uncool ways of feeling cool in this heat.
A bath so cool, you’ll say ‘Kya bath hai… Lifebuoy Ice Bath hai!”
#TBWALINTAS #LifebuoyIndia #LifebuoyIcebath #IndianSummer
This professional campaign titled 'The uncool cooldown (Lifebuoy Ice Bath)' was published in India in February, 2026. It was created for the brand: Lifebuoy, by ad agency: TBWA\Lintas. This Digital, Film, and Print media campaign is related to the Beauty and Household Products industries and contains 7 media assets. It was submitted 2 days ago.
Credits
CLIENT TEAM -
- Client - Hindustan Unilever Limited
- Brand - Lifebuoy
- Executive Director, HUL & BU General Manager (Personal Care) - Vipul Mathur
- Chief Marketing Officer (Personal Care) - Abhinav Ravikumar
- Global Brand Manager - Amit Arora
- Senior Brand Manager - Sriram S
- Assistant Brand Manager - Smruti Shedwaikar
AGENCY TEAM
- Creative Advertising Agency - TBWA \ Lintas
Creative Team -
- President - Sarvesh Raikar
- Group Creative Director - Sundarkrishnan Sharma
- Executive Creative Director - Devendra Mankame
- Group Creative Director - Satendra Mhatre
- Associate Creative Director - Sanchita Kotian
- Associate Creative Director - Bhagyashree Ghatnekar
- Freelancer - Jyotsna Mohanty
Strategy Team -
- Global Planning Director - Jonathan Nienaber
- Vice President - Kausha Shah
Account Management Team -
- Chief Business Officer - Shantanu Sapre
- Senior Vice President - Pratiik Paathare
- Brand Service Director - Florence Bhang
- Brand Executive - Aditya Pillai
- Vice President - Prathamesh Kulkarni
- Brand Service Director - Mehak Parekh
- Brand Executive - Trisha Fernandes
PRODUCTION HOUSE -
- Production Company - Milestone Media
- Executive Producer - Ajay Vasu
- Associate - Rahul Kapoor
- Director - Luv Kalla
- DA - Ranjit Singh
- First AD - Harsh Gaglani
- Producer - Aditya Dcruz
- Producer - Richa
- DOP - Jay Charola
- Production Designer - Navin Kenkre
- Production - Satish Naik
- Costume Stylist - Divya
- Editor - Nupun Gupta
- Colorist - Christian Levy
- Online - Girish
- CG - Getafix
- Music Director for the TVC - Dhawal Tandon
- Music Director for the Digital (long format) - Dipanjan Guha
- Singer & Lyricist - Jaspreet
- Sound Engineer - Adil Hossain
- VO (for main product shot VOG) - Shashank
- Post Producer - Sachin Advilkar
- Post Supervisor - Pankaj Bane
