Description
There's a plethora of catchy food metaphors used in songs and in music artists stage names. Fresh Eats by AmazonFresh combines the love of people’s taste in food with their appetite for music. The campaign utilizes a playful, musical persona to drive craveable content in order to entice UK foodies. With every purchased grocery item from AmazonFresh, foodies unlock free curated music playlists that reference their chosen foods, via Amazon Music. Great music is always fresh, just like your food should be.
This student campaign titled 'Fresh Eats' was published in United States in June, 2017. It was created for the brand: Amazon, by ad school: Miami Ad School. This Digital medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 7 years ago.
Credits
Advertising Agency: Miami Ad School, New York, USA
Creative Director: Mo Osunbor
Art Director: Filipe Nogueira
Copywriter: Stephanie Vicari
