The PayU Independence Day campaign #FreedomOfPayment showcases AI-crafted visuals that elegantly underscore how, amidst India's diverse cultural landscape, the thread of digital payments traverses across geographies, cultures, and ethnicities. This symphony of online transactions bridges the gaps that linguistic variety may bring, fostering unity and nurturing a shared sense of identity amongst different cultures and people.
On this opportune occasion of Indian Independence Day, PayU also celebrates the concept of Freedom of Payment. The campaign encapsulates this idea, portraying how the freedom to transact digitally can unite individuals across the country, mirroring the broader ideals of freedom and unity that the nation holds dear. In an era where digital innovation propels progress, PayU stands at the forefront, facilitating seamless transactions that drive the heartbeat of our economic ecosystem. With visionary solutions, it paves the path toward growth, prosperity, and an interconnected digital future.
This professional campaign titled '#FreedomOfPayment- An AI-led Independence Day Ad' was published in India in August, 2023. It was created for the brand: PayU India, by ad agency: Chimp&z Inc. This campaign is related to the Agency Self-Promo, Electronics, Technology, and Finance industries and contains 1 media asset. It was submitted 6 months ago by Associate Director - PR: Sumitro Sircar of Chimp&z Inc.
Advertising Agency - Chimp&z Inc Worldwide
Agency Founders - Angad Singh Manchanda & Lavinn Rajpal
Creative Copy Team - Vedaant Dutt, Sreeya Dey & Vishakha Bhat
Creative Director Copy - Vinodhini Murthy
Creative Art Team - Harshit Shakdwipee, Rijuta Wadekar, Nikita Raktade & Yashvi Shah
Creative Director Art - Sean Allan Pereira
Public Relations Team - Diya Padalkar
Director of PR - Sumitro Sircar
Business & Digital Team - Jessica Shanmugam, Gursimrath Kaur Sodhi, Rajul Sangoi, Sanjana Verghese & Rishi Raj Singh Chauhan
Creative Producer- Sachin Pandey
Animation & SFX - Pratik Shetty