Pure (getpure.org) - is a mobile app, designed to help anyone find a sexual partner "right here, right now". The app was not designed solely for single people, but rather to a wider audience with a progressive understanding of present-day relationships. Roman Sidorenko, the Untitled venture company, CEO Pure: We believe it's natural for someone to feel a powerful sense of attachment to a long term partner while feeling intense romantic love for somebody else and at the same time, feeling sexually attracted to a diverse range of people. We would like it to be all about exploring different dynamics with different people -- sexual, emotional, psychological and spiritual. A controversial subject, due to moral barriers set by society brought us to an idea of a short film, that we hope will start a conversation about sexual freedom and a true freedom of choice. We featured three modern people living in New York, each of them facing there own problems. A couple living through a slow down in their sexual relationship, trying to figure out how to save their marriage. And a single girl ready to explore her sexuality using modern technology as a tool to overcome social prejudice. Each scene features a voiceover from well known smartphone applications, underlining how much the apps have become part of our everyday lives, thus raising the question of why is sex different and still treated as the last tabu in the modern society. We are certain that gender, sexual activities, or the number of participants in sexual relations should not be externally regulated. Some people are looking for just one partner, while others want to explore and enjoy. It's your choice, and Pure helps you act on it!
This professional campaign titled 'Freedom of choice? There's an app for that!' was published in Ukraine in June, 2013. It was created for the brand: Pure, by ad agency: VGNC. This Digital medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: VGNC, Kyiv, Ukraine
Creative Directors: Misha Koroteev, Aleksey Sobolev