Hansel & Gretel

Free of stereotypes

Agency: XL Grandes Ideas



French Fries



We created a brave message that confronts a social reality that women experience at mealtime.

For many years, the media and society have promoted a stereotype of the ideal woman, who must be thin, pretty, delicate and always well-groomed. Situations that have always exposed a woman's physique to the opinions and judgments of others.

For the 8M Women's Day, we show comments that women receive at mealtime, and they promote a stereotype of “beauty” that prevents them from enjoying their food and their bodies as they are.

This professional campaign titled 'Free of stereotypes ' was published in Ecuador in February, 2023. It was created for the brand: Hansel & Gretel, by ad agency: XL Grandes Ideas. This Digital and Print media campaign is related to the Beauty and Public Interest industries and contains 6 media assets. It was submitted 2 months ago by Directora Creativa: Diana Orbe of XL Grandes Ideas.


Advertising Agency: XL Grandes Ideas
Creative Director: Diana Orbe
Art Director: Natalia Romero


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